Svetlana Ognjanovic PhD Candidate

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ETH Zurich

Chair of Cognitive Science

Svetlana Ognjanovic

RZ E 25

Clausiusstrasse 59

8092 Zürich


  • phone +41 44 633 84 24 
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Svetlana Ognjanovic is a PhD student at the Chair of Cognitive Science in the Department of Humanities, Social and Political Science at ETH Zürich. She is a media and general psychologist by training and holds a lic.phil. degree (equivalent to Master of Science) from the University of Bern, Switzerland. Prior to joining ETH Zürich, Svetlana was working in industry for almost four years. She was a Senior User Experience Researcher at the LEGO Group in New York, NY (USA) and later in London (UK).

Research interests

Human-Computer Interaction, Visual Attention, Behavioral Finance


Ognjanovic, S. & Hölscher, C. (2014). Usability and attention distribution with complex, dynamic computer systems. Application to financial trading software. In workshop: DECISIVe: Dealing with Cognitive Biases in Visualisations. IEEE Vis 2014: IEEE Information Visualization, Paris, France, October 2014.

Ognjanovic, S., Lohmeyer, Q., Hölscher, C. & Meboldt, M. (2014). Visual behavior in task-driven reading of engineering drawings. Proceedings of International Conference on Human Behavior in Design, HBiD 2014, Ascona, Switzerland, October 2014.


Ognjanovic, S. (2/15/2017). “Display Clutter” und Risikowahrnehmung von Aktienmärkten. Kolloquium des Fachgebiets Kognitionspsychologie und Kognitive Ergonomie und des Fachgebiets Kognitive Modellierung in dynamischen Mensch-Maschine-Systemen, TU Berlin.

Hölscher, C., Schnitzler, V., Ognjanovic, S., Thrash, T. & Barisic, I. (3/26/2015). Cognitive Science at ETH Zurich - cross-disciplinary interactions. Events der Fachgruppe Software Ergonomics / SwissCHI / SwissUPA.


Human-Computer Interaction: Cognition and Usability, ETH Zurich

HCI at ETH Zürich: An Applied Cognitive Science Perspective, University of Basel

Swiss National Science Foundation SNF Doc.CH

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